William Paterson, through its Russ Berrie Institute for Professional Sales, was one of the first universities in the country to offer a dedicated bachelor’s degree in professional sales. It consistently receives significant attention from companies for outstanding preparation and successful hiring. Through the program’s academic preparation and its Sales Triathlon, National Sales Challenge and Sales Career Fair opportunities, RBI has established itself as a leader among sales programs.
The Russ Berrie Institute for Professional Sales was established in 2003 when the late Russ Berrie, the founder and chief executive officer of Russ Berrie and Company, Inc. donated funds to establish the program at William Paterson University. Housed in the University’s Cotsakos College of Business, the Institute represents a unique partnership between the private sector and higher education designed to advance the field of professional sales.