Google’s New Jersey Economic Impact Report detailed how Novofex, a Jersey City-based company, used digital tools to increase their online presence and reach customers. Novofex, a digital marketing agency, was founded in 2013 by owner Freddy Carrera, who initially ran the company out of his own apartment. Within six months, Carrera enlisted a former colleague and opened an official office and then turned to Google to help spur further growth.
Novofex began using Google to help their business on multiple fronts. Initially Carrera utilized G Suite tools, such as Gmail, Calendar, Docs, and Drive, to manage his increasing workload. With more growth, he began using AdWords, Google’s advertising program, to reach potential new customers, and Google Analytics to measure and optimize their ad campaigns. The company finished its first year by growing 50 percent, and has announced greater strides since – now reaching over 400 customers per year.