From Forbes
If you work for a big, established company, you’ve probably been noticing the sudden rise of a new trend: the innovation lab. Companies as diverse as Delta Air Lines, Target, Google, Pfizer, Marriott, Autodesk, Fidelity Investments, Ford, Verizon, and Stanley Black & Decker are jumping on the bandwagon.
If you work for a big, established company, you’ve probably been noticing the sudden rise of a new trend: the innovation lab. Companies as diverse as Delta Air Lines, Target, Google, Pfizer, Marriott, Autodesk, Fidelity Investments, Ford, Verizon, and Stanley Black & Decker are jumping on the bandwagon.
Often, it appears, companies are seeing the need to showcase how innovative they are. And the solution seems to be to build a flashy new work environment, install bean bags, foosball tables, whiteboards, and cold-brew some coffee and voila, we’ve got ourselves a lab.
I’m a bit of a skeptic about these labs. It turns out so is Scott Kirsner, editor and co-founder of Innovation Leader, the Boston-based information provider that assists large companies in innovating faster, smarter, and cheaper. Innovation Leader regularly tours executives inside these labs, as part of their Field Study series. In fact, the next Field Study happens in Los Angeles next month. Along the way, Scott has been researching the traits of highly successful labs – and the pitfalls to avoid when building them. I recently sat down with him to check in on what he’s finding.
Read more here.
I’m a bit of a skeptic about these labs. It turns out so is Scott Kirsner, editor and co-founder of Innovation Leader, the Boston-based information provider that assists large companies in innovating faster, smarter, and cheaper. Innovation Leader regularly tours executives inside these labs, as part of their Field Study series. In fact, the next Field Study happens in Los Angeles next month. Along the way, Scott has been researching the traits of highly successful labs – and the pitfalls to avoid when building them. I recently sat down with him to check in on what he’s finding.
Read more here.
