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Einstein's Alley adds members of Advisory Council 

2/14/2015

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Trenton, NJ - Einstein's Alley recently announced three new members to the Advisory Council: Bill Neary of Keep Middlesex Moving, Maurice Rashed of Maser Consulting, and Marion Reinson of To the Point Communications.
WILLIAM NEARY
William Neary grew up in Old Bridge and has lived in East Brunswick for the past 33 years. Bill was self employed for 25 years in the ice cream business owning several stores and two Dairy Queen franchises. After selling his business in 2003, Bill became the Executive Director of Keep Middlesex Moving, the county's non-profit Transportation Management Association.  Bill was elected to the East Brunswick Township Council in 1994 and was then elected Mayor in 1996, where he served for three terms until retiring from public life in 2008. He is an original member of the Convention and Visitors Bureau Committee and is serving in his third year as Chairman. Bill is Vice-President of the Middlesex County Regional Chamber of Commerce and serves on the Advisory Council of Einstein's Alley.  Bill is the Chairman of the Central Jersey Transportation Forum, promoting regional growth strategies between municipalities.

S. MAURICE RACHED, PE, PTOE
Mr. Rached spent the first half of his career with the State of New Jersey Department of Transportation. In 2001, he moved to the private sector, where he has been involved with transportation planning, land-use planning, large scale projects, and international consulting. He is currently retained by the governments of Iraq and Ecuador to consult on transportation planning, urban planning, and sustainability. He was previously retained by the Republic of Cyprus to assist them in developing various planning documents for the capital, Nicosia. In 2007, he was invited by the Chinese government to lecture on highway safety. In 2014, he moderated and championed the New Jersey Intelligent Transportation System Strategic Plan. Currently, he is a Division Director with Maser Consulting overseeing the company's Transportation, Bridges & Structures, Infrastructure, and Construction Administration Departments. Mr. Rached is a New Jersey licensed Professional Engineer (PE) and a registered Professional Traffic Operations Engineer (PTOE). He has authored many articles and has taught various courses as an adjunct professor at Rutgers University and The College of New Jersey. He has a B.S., Civil and Environmental Engineering, Rutgers University Diploma of Specialty, Environmental Science, Rutgers University

MARION REINSON
Marion Reinson is President and Founder of To The Point Communications, a boutique marketing agency that orchestrates integrated campaigns through which businesses and individuals achieve maximum impact.  She has 20+ years of experience designing strategies with precisely targeted marketing messages. Clients particularly appreciate her noticeable impact on their ability to focus to achieve their business development goals. One of Marion's current projects involves working with Columbia Professor Rita McGrath, to evangelize her new playbook for the "transient advantage" economy, in which once-successful practices become deadly liabilities. The concept has created substantial buzz in the strategy field. It's been featured in gatherings such as the World Economic Forum meeting in Davos and the Yale CEO Summit, and has received extensive press coverage. Marion is also actively engaged with several other B2B clients. Formerly, Marion was a partner at The Argyle Studio, a graphic design agency founded to provide 'big agency' ideas and talent without their overhead and bureaucracy. A graduate of Douglass College, Rutgers University, Marion is an active member of the Princeton Chamber of Commerce and serves as Chairperson of the Einstein Memorial Lecture Committee. She's also pleased to be an Advisor at eLab, Princeton University Keller Center's Incubator for entrepreneurs.
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