Following the rapidly changing trends in website design and search engine requirements, Holy Name Medical Center looked at leading consumer website models outside the healthcare industry to improve its navigation as well as speed and performance. The hospital’s new site is a truly “self-developed” product – created by Holy Name’s own internal team of developers, writers, photographers, and videographers.
HolyName.org features an intuitive interface, clean appearance, and helpful health information. New and improved functions include:
Symptom Checker – The Symptom Checker, an interactive function, applies an algorithm that helps users identify conditions, assess symptoms, determine possible causes and find the types of treatments available. The detailed, easy-to-use tool helps determine appropriate care for hundreds of common symptoms and minor injuries for adults and children. Users first select the location on the model that indicates where something is wrong, then choose from a list of symptoms which best fits what they are experiencing. Lastly, patients can weigh treatment options, from traditional medicine to alternative therapies, and decide which one is right for them.
Physician Finder – Finding a doctor is easier than ever. This robust tool helps users search for physicians by location, specialty, gender and other criteria. Physician profiles include education and medical training, languages spoken, specialty information and affiliations, as well as awards and recognition information on every member of Holy Name’s Medical Staff.
Health & Wellness Digital Library – Available in more than 90 languages, this up-to-the minute health content includes:
· Articles on thousands of diseases and conditions, tests, and procedures
· Healthy recipes
· Drug reference guide
· Information on herbs, vitamins and supplements
· Nutrition facts
· Interactive tools, such as calculators, quizzes, and assessments
· Informative videos and podcasts
“In an effort to better connect the community with Holy Name’s vast services, the website steering committee reviewed the previous two years of website statistics and search queries to prioritize and link content throughout the website, ” said Salvatore Clemenza, Director of Creative Services. “By prioritizing the most popular content, the website is easier to navigate and patients and families will be able to make more informed health decisions.”