Nothing about health care shopping is like strolling the aisles of a grocery store. If it were up to the health care technology companies growing in New Jersey, though, it would at least be something like scrolling the pages of an online store. Kyle Raffaniello, who was just named CEO at online health care business Sapphire Digital, says it’s about time for the change. “Health care has, for a long time, perhaps been the only industry where consumers really don’t shop like they do for other goods and services of their life — yet, there’s an argument that it’s one of the most important things to shop for,” she said. Please read more here.